In 
                  the News
                  
                  Courier Post
                  
                  Author helps kids deal with loss 
                By TIM ZATZARINY 
                  JR.
                  Courier-Post Staff
                  WASHINGTON TWP.
                
                  RON 
                  KARAFIN/Courier-Post 
                  Washington Township resident Dorette Rota-Jackson wrote the 
                  children's book My WishRock and along with her company developed 
                  the book's companion rock to help children cope with the loss 
                  of loved ones. 
                When she 
                  was a child, Dorette Rota-Jackson's father would tuck her in 
                  at night with a simple, reassuring thought based on an old tale.
                "I'm 
                  the Man in the Moon," he would say. "I'll always be 
                  watching you."
                Rota-Jackson 
                  again found comfort in those words after her father died from 
                  lung cancer in 1998. But her 3-year-old son, Brett, at first 
                  couldn't understand where his grandfather had gone. "I 
                  told him, `he's always with us. He's the Man in the Moon," 
                  Rota-Jackson said.
                Last year, 
                  she decided to put into writing the tale that reassured her 
                  and her son. The result is My WishRock, a story about a boy 
                  who wishes upon a star to be able to talk to his late grandfather. 
                  When the star falls to Earth, the boy ends up with a chunk of 
                  the star in the form of a magical rock. When he finds himself 
                  on a pirate ship, he uses the rock and the help of the Man in 
                  the Moon to defeat the pirates. "Because his grandfather 
                  is with him, he can always meet the challenges," Rota-Jackson 
                  said.
                The illustrated 
                  book is sold with a polished stone called a WishRock, a "magical" 
                  pouch, and a "mystical" treasure box.
                Rota-Jackson's 
                  nephew, Michael, gave her the idea for the WishRock after he 
                  came over to console her son about the death of his hamster 
                  in July. Both boys collect rocks; Rota-Jackson's nephew called 
                  them " wish rocks" and gave one from his collection 
                  to her son to cheer him up.
                Rota-Jackson, 
                  43, thought using a rock would be a tangible way to spread a 
                  positive message to children: "You can dream. You can wish 
                  upon a star," she said. "It's those traditions that 
                  people remember."
                Rota-Jackson 
                  and four family members, including her husband Bob, formed WishRock 
                  Enterprises LLC late last year. 
                In January, 
                  the company introduced its product at The Philadelphia Gift 
                  and Novelty Show, a trade convention. 
                Gift shops 
                  at three Philadelphia hospitals - Children's Hospital of Philadelphia, 
                  St. Christopher's Hospital for Children and Thomas Jefferson 
                  University Hospital - now carry My WishRock. My WishRock also 
                  can be found at various gift shops in South Jersey and Pennsylvania. 
                  It also is available from the company's Web site.
                The WishRock 
                  has a purpose, unlike its faddish '70s ancestor, the Pet Rock, 
                  Rota-Jackson said. "This is more of a motivational, inspirational 
                  mechanism to get parents and kids to talk about topics such 
                  as self- esteem and responsibility. It is a reminder to teach 
                  our children to care--for themselves and others--and to believe 
                  that they can--and do--make a difference."
                Although 
                  the company hopes to someday turn a profit, "we're not 
                  approaching this as businesspeople," Bob Jackson said. 
                  " We're approaching it as parents. (The My WishRock message) 
                  is something children can remember and adapt to their lives."
                While waiting 
                  to see whether the first installment will take off, Rota-Jackson 
                  is already planning to turn My WishRock into a series based 
                  on motivational messages for children. She's shooting for the 
                  moon.